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Adding Fundamentals to the Storyboard

By Don Schreiber, Jr. – WBI Founder and CEO

It seems that investors are starting to pay attention to fundamentals. Fundamentals tend to tell the bigger picture when it comes to the investing storyboard. They are key when it comes to predicting future price movement, analyzing market trends, and determining where to invest. 

Over the last 10 years, the Federal Reserve has controlled the markets, and company earnings weren’t necessarily the driving force behind market moves. During the 2015-2016 recession, I believe the market completely ignored the fundamentals. Fast forward to present day, the Fed is supporting the markets with their recent decisions to cut back on rate hikes and evaluate the balance sheet. For the first time in about 10 years, it seems market participants are finally starting to pay careful attention to the fundamentals: earnings, revenue, and forecasts. This is a step in the right direction when it comes to evaluating which stocks to include in your portfolio. 

Profit margin is also a fundamental growth analytic which investors should be paying attention to. The percentage of profit investors are making for each dollar of revenue is starting to contract. I think there is a potential profit margin problem since the margin of profit is starting to get thinner. For the first time since 2016, profit margins look as if they’re going to turn negative in Q1 2019. Here are a few reasons I believe this to be true:

According to the latest FactSet report:

Though earnings look fairly strong, we have to be careful about our expectations. If you recall, last year’s tax effect on earnings was impacted by the Tax Act. This is a one-year wonder in terms of an earnings benefit. I would imagine earnings will grow this year, but without the big boost from the tax effect, numbers could fall. I think the overall narrative points to higher stock valuations, as long as the numbers don’t further deteriorate. 

Important Information

Past performance does not guarantee future results. The views presented are those of Don Schreiber, Jr. and should not be construed as investment advice. Don or clients of WBI may own stock/sectors discussed in this article. All economic and performance information is historical and not indicative of future results. This is not an offer to buy or sell any security.No security or strategy, including those referred to directly or indirectly in this document, is suitable for all accounts or profitable all of the time and there is always the possibility of loss. Moreover, you should not assume that any discussion or information provided here serves as the receipt of, or as a substitute for, personalized investment advice from WBI or from any other investment professional. To the extent that you have any questions regarding the applicability of any specific issue discussed to your individual situation, please consult with WBI or the professional advisor of your choosing. This information is compiled from sources believed to be reliable, accuracy cannot be guaranteed. Information pertaining to WBI’s advisory operations, services, and fees is set forth in WBI’s disclosure statement in Part 2A of Form ADV, a copy of which is available upon request.

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